Advertising
Advertising is a form of communication used to persuade an audience to take some action, usually with respect to a commercial offering, or political or ideological support. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. Advertising can be done on various media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; or new media such as search engines, websites, social media, or text messages.
History of Advertising
Advertising has been around since ancient times, with early forms of advertising appearing in the form of papyrus scrolls in Egypt in 2500 BC. In the Middle Ages, advertising was mainly done through word of mouth, and in the 17th century, newspapers began to be used as a form of advertising. In the 19th century, the industrial revolution saw the emergence of mass-produced goods, and advertising became an important tool for companies to promote their products. With the advent of radio and television in the 20th century, advertising became even more widespread, and today, advertising is a multi-billion dollar industry.
Comparison Table
| Type of Advertising | Cost | Reach |
|---|---|---|
| Newspaper | $500 – $2,000 | Local |
| Radio | $200 – $1,500 | Local |
| Television | $1,000 – $10,000 | Regional |
| Online | $50 – $1,000 | Global |
Summary
Advertising is a form of communication used to persuade an audience to take some action, usually with respect to a commercial offering, or political or ideological support. It has been around since ancient times, and today, it is a multi-billion dollar industry. Advertising can be done on various media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; or new media such as search engines, websites, social media, or text messages. For more information about advertising, visit websites such as the Advertising Association, the American Advertising Federation, or the Interactive Advertising Bureau.
See Also
- Marketing
- Branding
- Public Relations
- Social Media Marketing
- Search Engine Optimization
- Content Marketing
- Pay-Per-Click Advertising
- Display Advertising
- Native Advertising
- Influencer Marketing
